Frankie’s Frankston

Meet Amy & Alex: When they decided to open Frankies Frankston, a proper NYC-style pizza joint in Melbourne, they didn't just Google "what is New York pizza." They booked flights. They ate their way through the city. They came back with opinions, sauce-stained notes and a very clear vision of exactly what they wanted to build. Their excitement was palpable from our very first conversation, and that energy set the tone for everything we made together.

The Look: Their design references were all the right ones, they knew exactly how they wanted to feel but here's where we had a little creative conversation: red and white. It's been done. Pizza places have been doing red and white since forever, and Frankies deserved better than that.

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Client: Frankie’s Frankston
Project: Branding, Signage, In-Venue Collateral
Deliverables: Brand Guidelines, Artwork, Socials
Who: Georgia Norton Lodge, Isabella Sasvary, Francisca Gross, Emily Toaza