The Wharf Restaurant and Bar

When Sydney Theatre Company’s much-loved Theatre Bar at the End of the Wharf was ready for a new chapter, we were brought on alongside The Fresh Collective to help bring The Wharf Restaurant & Bar to life. Working closely with the team, we crafted both the brand identity and website – a project that felt equal parts homage and reinvention.

The brand takes its cue from the unmistakable curves of the Sydney Harbour Bridge, anchoring the brand in its harbourfront home. It’s a natural extension of its iconic location: a place where theatre-goers, locals, and visitors alike can gather, dine, and soak up Sydney at its most spectacular.

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Client: Sydney Theatre Company & The Fresh Collective
Project: Branding, In-Venue Collateral & Web Design / Development
Deliverables: Brand Guidelines, Artwork, Squarespace Website
Who: Georgia Norton Lodge, Isabella Sasvary, Francisca Gross, Emily Toaza
Who else: Studio A-N , Oak and Bird, Photography by Buffet Digital