Sarah Allen

Sarah Allen came to us ready to take her brand to the next chapter, with a full rebrand and packaging design for her new range of illustrated puzzles. Her work is bold, joyful, and distinctly Australian, and the brand needed to carry that spirit across every touchpoint.

We developed a visual identity that works in step with her linocut illustration style, building a system that feels cohesive, confident, and flexible enough to grow. From colour to typography, every detail was considered to ensure the brand feels as strong online and in-store as it does on the shelf.

Client: Sarah Allen
Project: Rebrand
Deliverables: Brand, Collateral, Packaging
Who: Isabella Sasvary, Sameet Tahir & Georgia Norton Lodge