Blume

Dear Gut,
Rachel has spent a whole lot of time developing a soda that you're going to love. And we've spent a whole lot of time (well, not a whole lot - we did this as a One Week Brand from our Secret Menu) creating this brand. As food and hospo designers it's fun to be inspired from other industries - we went to the glowy, Vaseline screens of the cosmetic industry for this bad boy.
There are three flavours.
Three love letters.
They're delicious, naturally we've tried them all. Available in Woolworths now!

Client: Blume
Project: Brand
Deliverables: Brand, Illustrations, Packaging
Who: Georgia Norton Lodge, Francisca Gross, Sameet Tahir