By Merna

For years, Crumpets by Merna has held cult status in kitchens and cafés across Sydney – thanks to Merna herself, a true icon always spotted in her signature red lip and headband. When it came time for a brand and website refresh, we knew the new look had to carry the same warmth, character, and care that Merna pours into every batch of her handcrafted crumpets!

We refreshed her logo with a nod to her unmistakable image, and layered in playful patterns to celebrate the homemade and heartfelt spirit at the core of her brand. The new Shopify website ties it all together- perfect for a product that’s all about quality, tradition, and the kind of flavour you’ll never forget.

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Client: Crumpets by Merna
Project: Brand Refresh and Website
Deliverables: Brand, Collateral, Packaging, Shopify Website
Who: Francisca Gross, Georgia Norton Lodge, Emily Toaza
Who else: Oak and Bird