Miss Pearl

Fresh Collective has been a client of Soft Launch since 2019. In that time we’ve launched (or relaunched!) 10+ hospitality venues – Miss Pearl, being the first of Fresh’s Melbourne portfolio. Melbourne has a different hospitality scene, so we knew we had to bring a look and feel, unlike any in their current portfolio.

@misspearlbaranddining
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Client: Fresh Collective
Project: Miss Pearl, Melbourne
Deliverables: Branding, Web Design & Development (Squarespace), Signage, Uniform, Socials, Menu Design & Various Venue Collateral.
Who: Georgia Norton Lodge, Isabella Sasvary & Neha Ponnala
Who Else: Jason Lucas (Photography), Worktones (Uniforms)

Front Facade of Miss Pearl Bar & Dining Restaurant with Red Neon at Southbank Melbourne
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