We were thrilled to collaborate once again with the teams at Fresh Collective and Sydney Theatre Company to refresh the Roslyn Packer Theatre Bar. The project began with naming - we wanted something that nodded to theatre history without being too on-the-nose, which led us to Folio, inspired by Shakespeare’s first Folio.
From there, we crafted the brand identity, collateral, and a fully custom Squarespace website. The result is a look that’s modern and daring, with a twist of tradition.
Client: Sydney Theatre Company & The Fresh Collective
Project: Branding, In-Venue Collateral & Web Design / Development
Deliverables: Brand Guidelines, Artwork, Squarespace Website
Who: Georgia Norton Lodge, Isabella Sasvary, Francisca Gross, Emily Toaza
Who else: Oak and Bird, Photography by Buffet Digital
