Cali Press Catering Website

When Cali Press knocked in our inboxes looking for someone to take on the brand and roll out all collateral and campaigns on a weekly basis - there was squealing in the office.

We have been working with them to help reveal the hidden goodness of the brand, putting all the amazing thought behind the product in front of the customer. We started by writing out a manifesto, getting to the core of who Cali really us.

And swiftly moved on to the fun stuff, smoothie cups, coffee cups, newsletters, bags, posters, digital screens - all customer touch points.

We’ve just finished on a new Shopify Design & Development for the catering arm of their business, which has shaped up to be as delicious as their Cali Bowls (we should know, we order them roughly twice a week).

Client: Cali Press
Project: Brand Guardians & Shopify Design + Dev
Deliverables: Weekly Graphic Design Services
Who: Francisca Gross, Emily Toaza, Sameet Tahir, Isabella Sasvary

“
Working with Georgia and the girls at Soft Launch has been amazing. From day one, they’ve been incredibly helpful, attentive, and genuinely invested in bringing our ideas to life. They’ve taken the time to listen, understand the briefs & add their own creative magic – and the turnaround has always been super quick, which makes a huge difference when juggling multiple projects.

We’re currently working together on everything from branding and packaging to web development, and it’s been such an exciting, seamless process so far. We’re really excited of what’s to come.