The One Week Brand
Your new brand. Done by Friday.
Our signature service packaged up cheaper and delivered at lightning speed. A complete brand identity for built in five focused days, without the six-month agency timeline or the agency price tag. Designed for Food & Hospitality brands that don’t want to muck around.
This is The One Week Brand by Soft Launch.
Your food, your idea is exceptional. Your brand needs to keep up. We've cracked the code on hospo + food retail branding.
We're Soft Launch. We've spent over a decade designing brands and websites for some of Australia's best food and hospitality businesses: Pepe Saya, Cali Press, Matt Moran, Pier One Sydney, ODE Dining, Harbour Bistro, and a whole lot more.
Along the way, we figured out exactly what a food or restaurant brand actually needs and how to deliver it at speed without cutting corners on quality.
We know this industry. We know what lands on collateral, what works on a menu, what stops the scroll. And we're genuinely obsessed with getting it right.
What is The One Week Brand?
It's not a logo on a white background. It's not a template with your name swapped in.
It's a full, considered brand identity built from scratch, built for where your business is going and delivered in five focused days.
Logo. Colour palette. Typography. Brand guidelines. Illustration, Patterns + 6 collateral items of your choice. The lot.
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We kick off with two moodboards — two distinct creative directions for your brand. You pick the one that feels right, and we take it from there. No guessing games, no dragged-out discovery sessions.
DOWNLOAD EXAMPLE
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We dive deep into logo design and collateral. By the end of Day 3, you'll have 1–2 directions to review with your tea, fully realised, not rough sketches.
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We take your feedback and refine the concept until it's exactly right. One focused revision round. No death by a thousand changes.
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This is where the magic happens. We take your approved brand, roll it out across all your collateral items, package everything up and hand it over, complete with a video guide that walks you through every file so you actually know how to use what you've got.
We also share our Little Black Book of Suppliers, so you can go straight to the source. No markups. No middleman.
★ The VIP part: During our week together, you are the only client our lead designer is working on. No juggling six projects at once. No "we'll get back to you." Total focus, total output. You get the full VIP treatment. Our creative director, Georgia Norton Lodge will be by the phone the whole week.
In just one week you’ll walk away with
Our team of five designers aren't just designers. They code their own websites. They have artistic side hustles, illustrators, painters, printmakers (we’re talking real artists!)
That's not a coincidence. It's the reason the first thing new clients say to us is: "We love that all your brands look so different."
We don't have a house style. We have taste. And we use it to build something that's entirely, unmistakably yours.
A delicious new brand:
Logo pack (.png, .jpeg, .eps, .ai)
Colour palette (hex, RGB, CMYK, Pantone)
Typography (with licence links or Adobe directory)
Brand Guidelines, a 2–3 page snapshot you can hand to any marketer or team member
6x Collateral items in whichever format you choose e.g.
Coasters (.pdf, .indd)
Food Menu (.pdf, .indd)
Drinks Menu (.pdf, .indd)
Greasepaper (.pdf, .ai)
Uniform / T-shirt design (.ai)
Packaging Item
The Soft Launch Little Black Book of Suppliers
* This package doesn't include naming, though naming is genuinely our favourite thing to do. If you're keen on that process, let Georgia know when you email her and we'll sort it.
One spot. Per Week. That’s the deal.
Because we want to make sure you get our full attention, and because these packages are at a reduced rate delivered at lightning speed, we only open one spot for each designer each week.
That's what makes the turnaround possible. And it's what makes your week feel like a team dedicated entirely to you.
Spots move fast. Email Georgia to check what's available.
Availability
2026
AUG - Booked
SEP - 1 Spot Left
OCT - Availability
NOV - Availability
DEC - 1 Spot Left
2027
JAN - 2 Spots Left
FEB - Availability
MAR - Availability
APR - Availability
JUN - Availability
JULY - Availability
AUG -Availability
If you're a hospo group with multiple projects you'd like to lock in, you can book out future months with a deposit. Just let Georgia know.
Can I get the bill? $6,000 AUD
A complete brand identity for your food or hospitality business. Built in five days. Designers focus on one client at a time.
Spots are limited to one per week, if October works for you, now's the time to book.
Already have a brand you love? We’ve got more on the Secret Menu.
The Packaging Package
$1800AUD
4 packaging items designed in 3 days. Think: coffee cup, greasepaper, sick tshirt + new box. Any 4 items you need!
The One Week Website
$7500AUD
Fully custom Squarespace site, live in 5 days. Want this AND the One Week Brand? Let Georgia know so she can arrange a discount for you.
The 10 Day Shopify Site
$16000AUD
A custom Shopify store, products uploaded and live. Want this AND the One Week Brand? Let Georgia know so she can arrange a discount for you.
Chat to Georgia about what's right for you: georgia@softlaunch.com.au